CONSCIOUS CRAFT
THE STORY OF A HAIR WITCH
Beginning my journey 20 years ago, my path to hair witchery has been a mixed bag of experience, creativity and curls!
From London to Liverpool, as a curly hair specialist, I have worked in some of the biggest and busiest salons in the industry, along the way, picking up a lifetime of experience. From being an Artistic Director, working on music videos for Grammy award-winning artists, to founding my own product lines, I have pretty much seen and done it all.
During 2017, while on maternity leave, something inspired me to start my journey of self-healing, becoming more conscious of what I put into my body and onto others. This sparked an idea. I love tending to peoples hair, making them feel good, renewed and revitalised, but I couldn't do this with toxic chemicals, waste and intimidating ambiences. I needed to re-invent the idea of a typical salon, and so Wilderness was born.
Shop Wilderness
Delve into our treasure trove of cruelty-free, plastic-free gorgeousness and uncover natural beauty.
